Create a 7 pages page paper that discusses mrs fields cookies and lpb. The reason for the meteoric rise of the company is the way Debbi and Randy have been able to monitor and control the various activities of the company by incorporating information technology into the day to day to operations. Also the management philosophy of Fields’ was in unison with the ideals of the founders. Debbi and Randy Fields were in control of every store and did not believe in franchising their stores. Their main motto was customer satisfaction and the profits came later.


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