Compose a 2000 words assignment on a strategic exploration of nokia’s success. Needs to be plagiarism free! The sales of Nokia products take place in around 150 countries. The company is the second-best producer of mobile phones and makes annual revenue of approximately thirty-eight billion pounds. The company’s market share is around 22.5 percent (Luo, 2000). One of the general environments that affect Nokia Company is international. This factor illustrates those events that are taking place in other foreign countries. The dimension of the international type of environment influences many other factors of the external environment of a company. These factors include the coming up of new customers, competitors, reliable suppliers, social shapes, trends of the economy and technology. Nokia Company has an obligation to compete with other companies globally. Samsung Company is one of the competitors that have outweighed Nokia Corporation from being the best vendor as from the year 1998 to the year 2012. The coming up of smartphones which are made by other vendors has reduced the market share of Nokia Corporation. To solve this problem, the company made a strategy to collaborate with Microsoft Company so that the mobile phones (smart phones) produced will have an operating system incorporated by Microsoft’s phone type of windows (Mimoun, 2009). Coming up of cheap but high-quality mobile phones from countries such as India and Korea has greatly affected the industry of mobile phones.
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