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Complete 8 pages APA formatted article: Fairtrade and Ethical Consumerism. As more ethical choices enter the consumers’ consciousness and psyche taking into consideration these matters become an important focus area for consumer research. Some argue that ethical consumers are ultimately consumers and whereas the consumers may be motivated in general to make consumption by several factors they are ultimately driven by a singular factor that is to make consumption. The following pages discuss the matter of ethical consumerism with a particular focus on Fairtrade. The main purpose of the report is to discuss the implication of the statement while people or rather consumers who buy from fair trade are symbolically performing ethical consumerism it does not make them ethical consumers.

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