Complete 6 pages APA formatted article: Strategic Options for Brand-Name Prescription Drugs When Patents Expire. The business title is made by that company requesting sanction for a drug and recognition for it as the special feature of that particular company. As for example, phenytoin which is the common name and Dilantin is the business name for a single drug. When one drug is in rights security, the company sells it with its business name. When a drug is out of the patent protection (no longer protected by patent), the company may sell the products under whichever name they want the common name or business name. Other companies which file for authorization to sell that off-patent drug have to use the similar common name but have the freedom to use their own trade name. This results in drugs to be sold in the same generic name but multiple trade names. (Aronsson et al. 2001)


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