CITYU MBA501 Team Persuasive Presentation
The purpose of this assignment is to apply the concept of business persuasion to an organizational context. The instructor will provide students with a scenario in which the student will attempt to persuade an audience to adopt (real or hypothetical) a new direction (i.e., develop a new business process, product, and/or service). In the process of persuading, the student must provide concrete and tangible directives for the organization including evidence supported by research. The team will select one member’s Persuasive Paper and prepare a presentation based on the results. As with the paper, the presentation must include at least four aspects of persuasion, (including clear awareness of audience and establishing credibility), data to support the proposed organizational direction, and logically supported conclusions. It must also include a communications plan for the new organizational direction and script/notes as appropriate.Presentation: 12 – 15 slides (frames). At least three pertinent and current (five years or less) references must be used to support students’ own original analysis and properly cited adhering to APA format. The instructor may provide additional instructions about the assignment.
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