Assume that a brand with which your team is familiar is about to launch a new product. Assume that

1. Assume that a brand with which your team is familiar is about to launch a new product. Assume that this product comes in a package and so packaging decisions have to be made.(a) List and describe three functions that your team wants the package to perform for the brand;(b) Analyze the packaging for the product using the VIEW model as the basis for the analysis.2. List and describe the four categories of P-O-P materials that marketers can use to promote their brands. For each category, provide at least one example that your team has seen being used currently.3. List and describe two benefits that P-O-Ps perform for each of the following entities:(a) manufacturers; (b) retailers; and (c) consumers.4. (a) List and describe the two general categories of on-premise signage; (b) describe three functions of on-premise signs; and (c) list four examples of ‘interesting’ on-premise signs that you see in the Toledo are (or other areas).5. (a) List and discuss three strengths and three weaknesses of billboard advertising; then(b) Describe three examples of ‘interesting’ billboards that your has seen in the United states.

 

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