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As we’ve repeatedly discussed during the semester, the essence of Lean Startup is to develop hypotheses underlying a new business, and then quickly and cheaply test those hypotheses to determine if you’re on the right track with the business. When you get the results of the test, you can then decide whether to persevere or pivot with the underlying business idea. The basic idea is that you want to cheaply and quickly eliminate as much risk as you can from your business idea, prior to your final pitch presentation.

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